the keepmoving.company

storytelling starts here

Tag: thoughts

  • Overpreppers’ Paradise

    —

    by

    mikeswelsh
    in , , ,

    In recent years I have been told far to many times that preps the way I do preps are: Oh, and feel free to add your own… Well, as it turns out. Luck favors the prepared. Imagine what luck you and teams have if you overprep? What I will try to outline is why this…

  • From Familiar to Foreign

    From Familiar to Foreign

    —

    by

    mikeswelsh
    in , ,

    You’ll learn how to challenge your own approaches. This can apply to how you do your work, tell stories, and execute. When designing experiences for human beings, a singular principle is at work—moving individuals from the familiar to the foreign. My fellow professionals are confused. They wonder if there is still a need for UX/UI/AX/CX…

  • The Back Story on Storytelling 🦄

    —

    by

    mikeswelsh
    in , ,

    All humans, including you, are storytellers by definition. Even if you believe you aren’t good at [public speaking, talking to strangers, presenting, pitching, etc.], you are genetically designed to be a storyteller; it’s in our DNA. Epigenetically speaking, we are evolved to share stories. Couple historic facts about the origins of human storytelling you may…

  • Broadcasting & Narrowcasting

    —

    by

    mikeswelsh
    in

    This is a slight pitch prep, storytelling, narrative builds versus slideware. What is the BC/NC all about? Historically, when we are ‘trained’ to present or media trained to speak publicly, folks use all sorts of techniques to help internalize this and use this training. The concept here is something I learned about what is meaningful…

  • On being curious to get sht done.

    On being curious to get sht done.

    —

    by

    mikeswelsh
    in

    2026 Update: While this is in my recently published book, “The Backstory on Storytelling” there is a lot more books read/audio’d, a couple more bucket list items where I have learned that helping others get through things and being genuinely curious is life affirming and costs little. Stay curious, you’re a unicorn.🦄 “The important thing…

  • Watch > Act vs. Act > Watch

    —

    by

    mikeswelsh
    in ,

    Stimuli response paradox. When, offers – behavior = static conversion Think for a second how we behave as humans. Many actions we take are driven by basic needs, hunger, thirst, safety and shelter and so on. The stimuli and response model of behavior has some issues when you think about how business models are developed.…