the keepmoving.company

storytelling starts here

Tag: macro-to-micro

  • From Familiar to Foreign

    From Familiar to Foreign

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    by

    mikeswelsh
    in , ,

    You’ll learn how to challenge your own approaches. This can apply to how you do your work, tell stories, and execute. When designing experiences for human beings, a singular principle is at work—moving individuals from the familiar to the foreign. My fellow professionals are confused. They wonder if there is still a need for UX/UI/AX/CX…

  • Broadcasting & Narrowcasting

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    by

    mikeswelsh
    in

    This is a slight pitch prep, storytelling, narrative builds versus slideware. What is the BC/NC all about? Historically, when we are ‘trained’ to present or media trained to speak publicly, folks use all sorts of techniques to help internalize this and use this training. The concept here is something I learned about what is meaningful…

  • “He works for us”

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    by

    mikeswelsh
    in

    May 1, 2024 Mid- ‘ double the company days’ as a Mobster, I realized in a dark moment during one or more of my work travel nightmares that I was burning myself out. I ended up in Phoenixville, ER. While in the ER on New Year’s Eve (pre-COVID), I was having a scan with some…

  • Curveball Questions

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    by

    mikeswelsh
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    Do you know that time during a meeting, workshop, interview, or other interaction when a question comes up that catches you off guard and/or disrupts the flow, causes a hot flash, and momentarily stops the storytelling rhythm and flow? Yeah, the classic gotcha, curveball, trick, rhetorical question. I used to hate this; it was a…

  • The 5 Slide Rule™

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    mikeswelsh
    in , , , ,

    The 5 Slide Rule™ (of thumb) for planning and over-prepping for storytelling success. This is a people, process, and tools article to help anyone who needs another way to get ready potentially. What this ‘rule’ is not What the 5 Slide Rule is: Beginnings Middles and Ends. When story-making, folks often struggle with’ setting the…

  • Macro to micro views

    Macro to micro views

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    by

    mikeswelsh
    in , ,

    Paint a picture. Zoom in and out. 30,000 feet down to street view and back. Come with me; this is a story. Some of what folks struggle with in telling a story is the story is too high level or over indexes on details. As it happens, this is an attempt to break down the…